Poodle

B2B2C management tool designed specifically for dog trainers to manage their businesses more efficiently and effectively, freeing up more time to focus on training and scaling their business.

Client

Personal Project

Product

Mobile App

Done at

Create School

My Role

UX, UI

The Main Goal

Help dog trainers save time and effort on managing their clients and training sessions.
Session scheduling, sending reminders, Keeping track of client updates, following payments and more. To try and solve this problem for them I created Poodle, a management app that offers dog trainers all the tools they need to save time and grow their business. With Poodle trainers can also connect their clients to a shared board allowing them to stay on top of the entire training process and improve outcomes.

User Research

I conducted in depth user interviews with 4 dog trainers and 4 dog owners who went through a training program with their dog to better understand each side's point of view, wants and needs. After reviewing the data, I managed to form two primary user personas to help me prioritize design decisions.

Key Conclusions From the Interviews and How to Implement Them in Our Design

Buying a new kitchen is a big task. Endless hours collecting images on pinteres to help you set up a vision board of your dream kitchen, deciding on cabnint styles, handles curves and colors, where is this huge fridge gonna go? and what about a niche for the dishwasher?  well, luckily the company we’ve worked with on this app has a great team of designers to help you with all those decisions :)  We are here to tucckle a different problem - the waiting game.

Trainers remember the dogs they work with not by their owners but by the dog itself. As a result main client screen should contain clear dog photos

Trainers often summarize and take notes after each session to follow each client's progress. To make it easier for them, we should offer a quick way to add notes

Trainers spend a lot of time answering questions outside session hours. We should create an option to add videos that can help answer questions in advance

Dog owners often skip home practice because they don’t remember exactly what to work on and how. We should make an option to add home practice checklist with clear practice instructions

Communication between trainers and owners quickly becomes scattered around too many messaging apps. We should offer a mutual feed to make communication more efficient and organized

Trainers spend a lot of effort sending clients reminders on upcoming sessions. We should offer a quick way to send reminders

Key Market Insights and How to Implement Them in Our Design

Buying a new kitchen is a big task. Endless hours collecting images on pinteres to help you set up a vision board of your dream kitchen, deciding on cabnint styles, handles curves and colors, where is this huge fridge gonna go? and what about a niche for the dishwasher?  well, luckily the company we’ve worked with on this app has a great team of designers to help you with all those decisions :)  We are here to tucckle a different problem - the waiting game.

To help the dog trainer perform key actions quickly (add clients, sessions, notes), we should add a floating action button

To present the premium option without interrupting trainers explore Poodle, we should present 4 available client cards on clients screen while the rest will be disabled.

To reduce the learning curve of trainers first using Poodle and guide them to complete our key goals, we should add coach marks

To easily connect clients to a mutual board with the trainer, we should implement a quick option to add users by sending an invite link

User Flow

To make sure dog trainers can start using poodle right after they finish onboarding, I decided to use coach marks to guide users into completing 3 key goals

Add first client
Trainers add their first client
Add first session
Trainers add a first session
Share board
Trainers connect the client to a mutual board
Dog trainer user flow

Clients Receive a Link From the Trainer Which Connect Them to a Shared Mutual Board

Coach marks also guide the dog owners on their first time using Poodle and viewing the shared board which will guide them through the entire training process. We will guide them to explore the key features that will help them have a good training experience based on their needs.

Dog owner user flow

Quick Wireframes Before Heading to Figma

Introducing, Poodle.

The perfect management tool for dog trainers.
The Icon
"it’s so fluffy!"
The Colors
Sweet as a puppy
The Font
Matches our tone of voice
The dog trainers' dashboard enables to see upcoming sessions, schedule new ones, send reminders and follow payments
The dog trainers' dashboard enables to see upcoming sessions, schedule new ones, send reminders and follow payments
The Floating action button enables quick access to primary actions
Client cards organize information including personal details, session follow ups, mutual goals, media files, notes and mutual feed
Poodle offers dog trainers generate a quick and fun introduction of themselves to welcome their new clients as they first enter the app
Clients get to know the trainer better both personally and professionally, which increases trust and upgrades the entire training experience
Client cards organize information including personal details, session follow ups, mutual goals, media files, notes and mutual feed for each client
PoodlePremium
Using “Poodle” for free allows the trainer to add only 4 clients. Upgrading Will not only remove this limitation but also provides more tools for optimization and business growth.

No Clients Limit

Trainers can add as many clients as they like and archive clients while keeping all their data easily accessible

Content Monetization

Trainers can create and upload short videos teaching dogs cool tricks and offer them to clients who completed the training process. This will not only a way to leverage content to increase profits but also provides value to the dog owners who also mentioned during our interviews their interest in such content particularly made by a trainer who they already know and trust

Business Data

Trainers will have a personal dashboard which provides them relevant information on their business such as profit reports, clients flow and content sales

Final Thoughts

All the dog trainers I've interviews to this project were very engaged and eager to share their thoughts with me. It seems like a management tool that is tailor made for trainers' needs can bring a big value - both in optimizing their way of managing their business and also improve the quality of their training sessions with more efficient client communication.

Thank you
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