Project Goals

Environmental, Social, and Corporate Governance (ESG) considerations are increasingly important in the investment landscape. Recognizing the growing significance of ESG factors in investment decisions, Bridgewise undertook a project to develop a unique AI-powered plugin for investors. The primary goal was to empower investors with valuable insights into ESG issues, enabling them to make more informed and socially responsible investment decisions.

Simultaneously, the project aimed to generate leads for Bridgewise, fostering a community of investors interested in the innovative ESG plugin. As part of the initiative, we strategically designed a launch campaign incorporating social media ads and a landing page with multiple versions for A/B testing. This comprehensive campaign not only introduced the new feature but also sought to attract potential investors, driving engagement and interest in the broader investment community.